Bolton & Menk Studio Honored by The Communicator Awards
Two projects produced by the Bolton & Menk Visual Communications team received awards from The Communicator Awards for their excellence in marketing, communication, and creative work. The Bolton & Menk 75th Anniversary Documentary, Commitment to Communities, received an Award of Excellence in the General – Corporate Image category. Awards of Excellence are given to entrants whose work demonstrates their position as the best in the field. The Affordable Housing Helps All campaign received an Award of Distinction in the Campaign – Non-Profit category, which is given to projects that exceed industry standards in quality and achievement.
75th Anniversary Documentary – Commitment to Communities
This documentary explores the 75-year journey of Bolton & Menk, from its humble start as a two-man operation to becoming an industry leader in engineering and community development. Experience founders John Bolton and Martin Menk’s vision for a company rooted in hard work, innovation, and a deep commitment to the communities they serve. In this six-part video series, viewers learn how our unique approach to understanding and empowering communities leads us to use creativity and technology to drive progress and improve lives.
The documentary highlights Bolton & Menk’s dedication to sustainability and cultural preservation, as we create lasting solutions that protect the environment and honor the heritage of the places they transform. We explore how the firm’s success is rooted in our employees, who raise the standard of excellence in every project they undertake and use their expertise to benefit clients and residents across the country.
As Bolton & Menk looks to the future, we envision a world where every community is safe, sustainable, and beautiful. Join us on this journey through the past, present, and future of a company that has spent 75 years turning vision into reality and see how they continue to shape the world we live in one community at a time.
The Bolton & Menk Visual Communication team handled all stages of this video series, including concept development, interview scheduling, filming, editing, and release.
Affordable Housing Helps All (AHHA) Campaign
North Mecklenburg County, North Carolina is a vibrant community, with countless individuals and families who call this place home. Each of these residents has their own unique story and reasons for wanting to live here. The “AHHA!” campaign seeks to highlight everyday interactions and their connections to housing affordability in the area and how they relate back to the people who call our community home.
The campaign centers around the idea that people are at the heart of much of our daily business and those people need somewhere to live. By featuring several relatable scenarios, we can draw attention to how housing affordability may impact the audience even if they already have somewhere to live.
For example, one radio ad features a woman waiting at a clinic for an extended period because there aren’t enough nurses on staff to deal with everyone due to the lack of affordable housing. There’s then an “AHHA” moment where the connection between affordable housing and the protagonists experience “clicks.” The catchphrase will be “You just had an AHHA Moment: Explanation of how affordable housing relates to the situation.”
By showcasing a series of diverse stories, the “AHHA” campaign personalizes the issue of housing affordability and encourages residents to reflect on why this issue matters to them. The call to action invites individuals to learn more about affordable housing and how it impacts their community.
Through this campaign, the goal is to obtain a groundswell of support for affordable housing initiatives in North Mecklenburg County. By showcasing the reasons why housing affordability matters, we can work together to create a sense of communal, yet individual, support for housing affordability.
The Bolton & Menk Visual Communication team was responsible for all visual and creative elements of this campaign, including logo and content creation, website development, and marketing materials – posters, brochures, banners, and more.
About The Communicator Awards
The Communicator Awards recognizes excellence, effectiveness, and innovation across all areas of communication. For 31 years, the platform has provided an equal opportunity for companies, agencies, organizations, and independent creators to be honored, regardless of team size or project budget.
The awards are judged by the Academy of Interactive & Visual Arts (AIVA), an invitation-only body of more than 500 industry leaders from top brands and agencies. This year’s Jury included professionals from Google, Accenture Song, Smithsonian, Microsoft, Digitas, JPMorgan Chase & Co., Publicis, Spotify, Johns Hopkins, Critical Mass, Amazon, The Andy Warhol Museum, and many more.
Our Visual Communications team hosts many talented individuals who are ready to bring your creative dreams to life! Check out their online portfolio to learn about the many services they offer!
