Brand Standards
Usage
The Bolton & Menk logo consists of the circle/tripod graphic, our name in its customized font style, and the tagline, “Real People. Real Solutions.”
Color
The color version of the logo is always preferred when color is an option. It must be produced with the color formulas listed here.
PMS #349
CMYK values: C90 M12 Y95 K40
RGB values: R0 G105 B56
Hexadecimal (web use): 006938
Black
CMYK values: C0 M0 Y0 K100
RGB values: R0 G0 B0
Hexadecimal (web use) 000000
Black
The black (or grayscale) version should be used only when color is not available.
Black
CMYK values: C0 M0 Y0 K100
RGB values: R0 G0 B0
Hexadecimal (web use) 000000
White
The logo should appear in all white when it must be used on black or dark colored backgrounds.
Clear Space
White space is important to help separate the logo from other visual elements and to help give it visual importance. Maintain a minimum clear space around the logo equal to the circle’s radius. Never allow any other graphics or type to invade the clear space.
Minimum Size
The logo is designed to reproduce well at almost any size. However, to ensure that it is legibly and accurately reproduced, the logo may not be printed or otherwise used in a size smaller than 1” horizontally. EPS (vector art) should be used when scaling.
To maintain legibility, the tagline should not be printed smaller than 6pt. type. If the tagline gets smaller than 6pt. type or is illegible, drop the tagline.
The Bolton & Menk letter forms and circle tripod graphic have been custom designed. Both the text and the graphic are unique. Do not attempt to redraw or recreate them.
Full Color
Avoiding Common Mistakes
Do not stretch or squish the logo.
Do not change or modify the logo colors.
Do not rearrange or change logo elements. Do not rotate the logo.
Do not add effects like bevels or shadows.
Logo Alternates
The standard version of the logo is always preferred and should be used whenever possible. However, we recognize that there are times when exceptions are necessary.
The following logo options may only be used when space is restricted to an extreme horizontal or vertical space where the standard logo would not be legible or grossly undersized compared to the available space.
If changing the space limitations is not possible, request approval from the marketing or creative studio work group to use one of the versions below:
Horizontal version
Vertical/stacked version
Below are some examples of when the alternate logos should and should not be used.
Circle/tripod
The tripod is an important and recognizable graphic element and visual link to our history. It has been modified slightly over time, including in 2016 with the introduction of the current logo.
The circle/tripod is not the logo.
The circle/tripod graphic may not be used as a replacement for the complete logo.
Avoiding Common Mistakes
Do not stretch or squish the circle/tripod graphic.
Do not change or modify the colors.
Do not redraw or change the appearance of the tripod or circle. Do not tilt or angle the tripod.
Do not add effects like bevels or shadows.
Promotional Items
Promotional/giveaway items can be an effective medium to increase awareness of the Bolton & Menk brand. They help build top-of-mind awareness by placing the logo in everyday situations in the lives of clients and potential clients.
Traditionally, promotional items include pens, mugs, desk objects, golf balls, can coolers, caps, apparel, trade show giveaways, etc.
Promotional items should include the standard Bolton & Menk logo only. No other product or company logos should be present unless the co-branding is approved by the marketing or creative studio work groups.
All promotional items must be purchased or coordinated through the Marketing work group.
When ordering promotional items
- Use original artwork from the Creative Studio
- Choose items whose base colors to match primary brand colors whenever possible (PMS 349 green, white, gray, black)
- Use approved colors for logo production:
- Pantone 349 and black (whenever possible)
- White (for use on green and darker colored items)
- 100% black
- Follow logo clear space requirements
- Use vector art unless otherwise specified by the vendor
- Size the logo appropriately—contact the Creative Studio work group for artwork or with any questions
- Choose items that complement the Bolton & Menk brand personality
- Choose items that are audience or culturally appropriate
The full standard logo in Bolton & Menk green and black is always preferred and should be used whenever possible.
Preferred
If full color is not an option, the options shown here are acceptable on promotional items.
Circle/Tripod – APPAREL ONLY
Horizontal Alternate – LIMITED USE
Vertical Alternate – LIMITED USE
Signage
For exterior building signage and pylon/standalone/back lit signs, the standard logo must be displayed in Bolton & Menk green (Pantone 349) and black. If sign restrictions limit the color, the all black version should be used. If sign restrictions require a color other than black, white, or gray, simply the text “Bolton & Menk” should be displayed (not in the logo font) and the full standard logo should be placed on the most prominent door and/or wall available.
Building Exterior
Monument/Pylon/Back-lit
Interior Signage
