Brand Standards
Our strong and intentionally paired colors make for easily recognizable communications and allow us to uniquely express our brand. The color of our logo mark is inspired by the world in which we operate and our colors should be present in all our visual elements, including photography. Colors will have a reduced role moving forward. We should be deliberate with our brand palette resulting in white being the predominant color in every document and using our photography as visual focus.
Primary Color Palette
PMS #349
RGB 4 106 56
CMYK 90 33 98 25
HEX #046A38
PMS #1235
RGB 255 184 28
CMYK 0 31 97 0
HEX #FFB81D
PMS #300
RGB 0 94 184
CMYK 91 67 0 0
HEX #005DB8
Secondary Color Palette
PMS #576
RGB 120 157 74
CMYK 58 21 92 4
HEX #789D4A
PMS #7552
RGB 115 83 29
CMYK 42 59 100 4
HEX #73531D
PMS #303
RGB 0 59 92
CMYK 100 77 40 30
HEX #003B5C
PMS #526
RGB 207 217 147
CMKY 20 4 52 0
HEX #cfd993
PMS #120
RGB 251 219 101
CMYK 2 11 72 0
HEX #FBDB65
PMS #292
RGB 105 179 231
CMYK 54 16 0 0
HEX #69B3E7
Tertiary Color Palette
The tertiary palette may complement our primary and secondary but is used sparingly.
PMS #200
RGB 186 12 47
CMYK 18 100 87 0
HEX #BA0C2F
PMS #259
RGB 109 32 119
CMYK 69 100 19 6
HEX #6D2077
PMS #151
RGB 255 130 0
CMYK 5 66 100 0
HEX #FF8200
Neutral Color Palette
30% Gray
RGB 190 190 190
CMYK 0 0 0 30
HEX #bebebe
60% Gray
RGB 130 130 130
CMYK 0 0 0 60
HEX #828282
Color Usage and Combinations
